Diamonds can reflect passion or they can ignite it. In the case of Abraham Jaffe, a determined 26 year old New Yorker, diamonds put a twinkle in his eye and they were the rock upon which a great American business was born. In 1892 Abraham Jaffe set up shop on Maiden Lane in downtown New York City.

Later he was a pioneer in moving his business to West 47th Street, the area that eventually became an epicenter for the international jewelry world. No matter where he took his business, he initiated a forward thinking approach that carries on to this day.